Every day, President Obama awakens to a
world filled with serious problems. Ebola, terrorism, racism, torture,
unemployment, incarceration, ISIL, Putin, al-Assad, Hamas. Attached to
each word, to each name is a seriousness that evokes very deep emotions.
Each one occupies the President's thoughts, and collectively they
define the space in which we all reside.
President Obama is
nothing if not precise and very careful in his response to each crisis
that is laid before him. His greatest strength lays in his intelligence
and his ability to express our worries, our fears and our hopes in clear
and powerful terms. He is the polar opposite of his predecessor, who
appeared to intentionally perpetuate the image of himself as a simple
man by speaking often in a comically inelegant manner.
Yet,
there is one word that has bridged the gulf between George W. and the
current holder of the highest office. One word that each of these men
called upon again and again. One word that seemed jarringly
inappropriate in the context of the moment but has arisen, over and
over. One word that unites two men with such different political
philosophies and ways of communicating their thoughts. That one word
is "folks."
In response to our emerging national
conversation concerning the recognition that we are very far removed
from a post-racial society, President Obama spoke of the ongoing problem
relating to black "folks." It struck a discordant note with me and I
wondered how often he had called upon that word in different contexts,
for it forever seemed to pepper his conversations.
The answer is a lot. A recent article in
BuzzFeed
found that word appeared at least 348 times during President Obama's
news conferences. It determined that for every 10,000 words uttered in
these settings 7.3 was that one congenial, non-threatening,
non-confrontational word. Folks.
The runner up in the use,
or over-use, belonged to George W. Bush, but his reliance on that term
paled in comparison with the current record holder, being less than half
as prevalent. That is not to say that the former record holder did not
cause some significant consternation with the application of this word.
Whether
it be in
reference to Al Qaeda as "the very same folks that attacked us
on September the 11th" or as Islamist fascists as that "extremist group
of folks",
it was not an uncommon turn of events for President Bush to somehow
refer to the people who had, in his opinion, led us directly into what
may arguably be the most ill conceived conflict this country has ever
entered into, with a word that we perceive to have no malevolence
attached to it.
And if the use by President Bush was
somehow startling in its juxtaposition to the gravity of the issue, it
seems President Obama has amplified and expanded its application.
It was
reported that during the second of the 2012 Presidential debates, Mr. Obama used the word folks on 17 occasions,
on
subjects as diverse as gun control: "automatic weapons that kill folks
in amazing numbers"; illegal immigration: "deport folks"; and the
murders at the Libyan embassy: "I know these folks killed."
In
a recent interview on "60 Minutes" President Obama spoke of the
strategy to be utilized in confronting the then newly emerging terrorist
group, ISIL : "We've got to get Arab and Muslim leaders to say very
clearly.These folks do not represent us. They do not represent Islam".
During that same conversation he defended his failure to arm Syrian
rebels against Bashir al-Assad contending it was not correct to assert
that if "we had given those folks some guns two and a half years ago,
that Syria would have been fine."
Perhaps the
President's most well remembered, and some would say tortured use of
that word came in August of this year when he responded to allegations
of CIA abuse of prisoners by stating "
we tortured some folks.". This seemingly far too casual reference even led to the creations of a twitter hashtag "#wetorturedsomefolks."
Yet
the use of this word is not confined to the most virulent of situations
or aggressive foes. Years before, in discussing those who opposed
passage of his proposed
health care plan, he stated that "some of those same folks who are
spreading these tall tales have fought Medicare in the past.
A
recent
Wall Street Journal article reviewed the range of circumstances
to which this word affixed in a July, 2014 press conference: " The
president used the word
“folks” eleven times, referring to a variety of groups including
workers, critics, healthcare-seekers, the Border Patrol, the general
public, the Central Intelligence Agency, Africans, and potential Ebola
victims."
So,
what conclusions can be drawn from the President's reliance on one
innocuous word? Is it intended to humanize Mr. Obama, who has often
seemed distant from both the electorate and from those in Washington who
clearly find him remote and unapproachable? Is it meant to reduce the
level of fear or concern that attaches to the most seemingly dangerous
of adversaries or circumstances? Or is it merely the natural tendencies
in his language, a word that both he and President Bush find easy and
comfortable in their conversation?
It is hard to discern what
motivation lies behind the constant use of this word. If meant to make
the President seem less an intellectual elite and more a common man, I
would suggest that it has failed to achieve its purpose. If it was a way
to reduce anxiety in the public as to the toxic level of our enemies, I
do believe that hyperventilated language can exacerbate (see the recent
dialogue regarding the Ebola quarantine) and that common relatable
phrases, in limited dosage and in proper context, can minimize
anxieties. If it be only a term of comfort, that assists this President,
and the one before him, in making each of the pressing issues of the
day a little less personally cumbersome, then I can appreciate why this
word has become so prevalent in presidential speech.
But whatever
the rationale, "folks" has become a term that jars my senses a bit and
troubles my soul. For me, it has lost its meaning by becoming a generic.
It no longer strikes me as a term of informality or closeness, but
rather as a word that makes me stop and lose context of what comes
before or after.
I would merely ask the President to follow the sage advise of Porky Pig that was the punctuation mark at the conclusion of each of his episodes.